What ideas on materialism emerge from Mrs Faust Essay Example

What thoughts on realism rise up out of Mrs Faust Paper Mrs. Faust and how do these match with different sonnets in The Worlds Wife? Ditty Ann Duffy gives a voice to characters from history and fantasy that have never recently been highlighted. In Mrs. Faust she gives the perspective of the spouse when In the first stories the story was constantly told from Faustus perspective. All the sonnets in the Worlds Wife are comparable along these lines, for instance the sonnet minimal Red Cap is a dim bend on the first fantasy of Little Red Riding Hood which gives diverse voice to the blameless young lady as a predator to the wolf who is perhaps depicted as an innocent man that she exploits. Realism is a typical subject in the Worlds Wife assortment, however particularly investigated through the perspective of Mrs. Faust. In the main verse of Mrs. Faust we are Introduced with this Idea of realism In the second and 6th lines the word Faust rhymes with house and suggest that Faust is as much an article as the house, which means he has no spirit. The rundown of accomplishments: BAA. Mama. Ph D. is done off without any Kids indicating that they just are for capabilities and cash and not their family life. This harmonizes with Mrs. Midas, the absolute last verse of this sonnet begins with What gets me currently isn't the folly or voracity however absence of thought for me indicating that the man In this sonnet just thought about cash and not his significant other. We will compose a custom exposition test on What thoughts on realism rise up out of Mrs Faust explicitly for you for just $16.38 $13.9/page Request now We will compose a custom paper test on What thoughts on realism rise up out of Mrs Faust explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom paper test on What thoughts on realism rise up out of Mrs Faust explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer Mrs. Faust Is a relentless sonnet; this Is because of the rundown like structure. This structure represents her life of doing a wide range of exercises that typical individuals would not approach and the possibility that she has had every one of these chances and is totally deadpan towards them. This connect to when Faust is disclosing to his Mrs., all through his discourse he gives no indications of regret thus he doesn't lament selling his spirit for materialistic qualities. This connects to Little red top since she exploits the wolf and afterward leaves apparently with no second thoughts, Out of the woods I accompany my blossoms, singing, in solitude. This Is not normal for Mrs. Midas notwithstanding, who despite the fact that she does take and sell all the gold that her better half had made, she was remorseful and sorry. In the third refrain of Mrs. Faust she says l developed to adore the way of life, not the life. He developed to adore the Kudos, not the spouse. This shows she developed to adore the cash and the costly encounters and not the real life she needed. He developed to adore the Kudos, not the spouse gives us that he utilized his riches to purchase his pleasure from different sources and that he couldn't have cared less for his better half or how she felt towards his conduct since he is basically going behind her back with his cash. This connects to fourth refrain when he discusses going to Soho, the focal point of the sex exchange at the time Then take his desire to Soho in a taxi , this connections cause he utilizes his cash to purchase delight from different sources (prostitution). In the ninth verse of Mrs. Faust she says she spun gold from roughage, had an encourage, had my bosoms expanded, my backside fixed. This Is indicating progressively materialistic qualities Decease seen utilizes all close to cash not Tort great or to Nell anybody deprived out to just cause herself look and to feel better. At that point in the penultimate refrain she shows us Just how much material riches she and Faust had between them the yacht, the few homes, the Lear Jet, the helipad, the plunder et get. This connections the two focuses together in that the Faustus had so much material riches but then a few people in this world can't manage the cost of a portion of bread. Accordingly, Duffy is giving us that the couple couldn't have cared less about the results in the event that it made them indecently rich. In the thirteenth refrain she is depicting to the peruser how the fallen angel came to remove Faust, At this I heard a snakes murmur, tasted detestable, knew its smell, as flaky villain hands jabbed up directly through the earthenware tiles at Faustus exposed feet. She was depicting how the demon, a mysterious being, was removing her adoration and the main thing she could consider was the harm that may be caused to her earthenware tiles. I think this depicts the amount she thought about Faust contrasted with her Materialistic riches in light of the fact that as opposed to discussing her affection being taken by the fallen angel she rather remarks on her earthenware tiles (material riches) being harmed by the demon. In the Final Stanza she discusses when she got sick, When I got Ill, it hurt like hellfire. I purchased a kidney with my charge card, and afterward I recovered. Faust is in hellfire and there are individuals wing with no desire for getting an organ transplant and Mrs. Faust just purchased an extra organ with her Credit Card. This gives us that she underestimates being rich and couldn't care less that with the end goal for her to live in such extravagance she needed to surrender her spouses life. To finish up, Mrs. Faust couldn't care less at all for her spouses life on the off chance that it makes her rich and these qualities likewise happen in Mrs. Midas since Mrs. Midas at long last couldn't have cared less for her Husband yet was basically furious at him for being deadpan towards her. She at that point took all the gold from the house at any rate and utilized it to improve her own life.

Perioperative handouts

Perl-usable Nursing Phases of Perl-usable period 1. PRE-usable stage 2. INTRA-usable stage 3. POST-employable stage PRE-Operative Phase Begins when the choice to have medical procedure is made and closes when the customer is moved to the surgical table INTRA-usable Phase Begins when the customer is moved to the surgical table and closures when the customer is admitted to the post-sedation unit Post-usable Phase Begins with the affirmation of the customer to the PACIFIC and finishes when recuperating is finished Activities in the Pre-pop 1 . Evaluating the customers 2. Distinguishing potential or genuine medical issues 3.Planning explicit consideration 4. Giving pre-employable instructing 5. Guarantee assent is marked Activities during the Intra-pop 1 . Helping the specialist as scour nurture and coursing medical caretaker Activities in the POST-pop 2. Surveying reactions to medical procedure 3. Performing mediations to advance mending 4. Forestall entanglements 5. Getting ready for h ome-care 6. Help the customer to accomplish ideal recuperation TYPES of SURGERY 1 . As indicated by PURPOSE 2. As per level of URGENCY 3. As per level of RISK Effects of Surgery on the Client Stress reaction (Neuroscience reaction) is initiated Resistance to contamination is brought due down to careful incisionVascular framework is upset because of cutting off of veins and blood misfortune Organ capacity might be changed because of control Factors impacting Surgical Risk Age Nutrition Fluid and Electrolyte balance General wellbeing status: contamination, cardiovascular infection, pneumonic issues, liver dysfunctions, renal dysfunctions or metabolic issue Medications influencing Surgery Anticoagulants like ibuprofen and UNSAID ought to be stopped fourteen days Tranquilizer may cause hypertension and stun Antibiotics like reference books may strengthen impacts of sedation Diuretics may cause electrolyte awkwardness antiphon may cause hypertension Psychological help Assess customer's f eelings of trepidation, nerves, emotionally supportive network and examples of adapting Establish a believing relationship with customer and family Explain routine methodology, energize treatment of fears and permit customers to approach questions Provide for profound consideration if necessary Preoperative educating Assess customer's degree of comprehension of surgery and its suggestions Answer questions, explain and fortify clarifications given by the specialist Explain routine pre-pop and post-pop techniques Teach hacking and profound breathing activity, bracing of entry point, going side to did.Explain its significance in forestalling confusions Assure customer that torment prescription will be given Pre-employable training Physical Preparation Obtain hex of past ailments Perform benchmark head to toe assessments including imperative signs Ensure that analytic tests are performed CB, Electrolytes, APT/APT, Urinalysis, EGG, Blood composing, Chest Cray Prepare customer skin Shower with antibacterial cleanser to purify Skin prep whenever requested: shave or clasp hairs and purge fitting territories to lessen microscopic organisms on skin Administer bowel purge whenever requested Promote satisfactory rest and sleeping Instruct customer to remain NP after 12 PM to forestall retching and goal Pre-pop disposal Laxatives, purifications or both might be recommended the prior night medical procedure Have the customer void preceding moving them to the OR Foley catheter might be embedded as requested Legal Responsibility Surgeon acquires usable grant (Informed assent) 1. Surgery, options, potential inconveniences, deformations 2.Part of medical caretaker's job as customer supporter to affirm that customers comprehends data given Informed Consent A functioning shared dynamic procedure between the supplier and the beneficiary of are. 3 conditions 1 . Sufficient revelation of the finding, nature and reason for treatment, hazard and results, likelihood of fruitful result and forecast if treatment isn't finished. 2. Tolerant must exhibit an away from and perception of data being given 3. Beneficiary of care must give assent intentionally, not convinced or constrained to experience the methodology. Assent are not required for crisis care if; 1. There is a prompt danger to life 2. Specialists concur that it is a crisis 3. Customer can't assent 4. A lawfully approved individual can't be reachedPreparation Immediately before medical procedure Obtain a standard imperative signs Provide oral cleanliness and evacuate false teeth Remove customer's apparel and dress in clean outfit Remove nail clean, beauty care products, Jewelry Instruct to purge bladder Check distinguishing proof band Intra-employable stage mediations Determine the sort of medical procedure and sedation utilized Position customer fittingly for medical procedure Assist the specialist as coursing or scour nurture Maintain the sterility of the careful field Monitor for creating intricacies Pre paring the careful site Purpose of preparing is to lessen the unit of living beings accessible to move to the careful injury. Assignment is the obligation of the flowing medical attendant Principle of scouring from the spotless territory to messy zone is seen consistently Anesthetics are drugs that are utilized to cause total or fractional loss of sensation. The various sedatives can be comprehensively delegated : 1. General 2.Local sedatives General Anesthesia Loss of sensation with loss of cognizance Skeletal muscle unwinding Analgesia Elimination of physical, autonomic and endocrine reaction including hacking, choking and regurgitating Protective reflexes are lost Amnesia, absense of pain and entrancing happen Administered in two different ways: Inhalation Intravenous IV sedatives Produces fast, smooth enlistment, might be utilized alone in short techniques Common IV sedatives: systematic, Sodium measuring tape (Penetrate), modularly Disadvantages: poor unwinding, respiratory and myocardial sadness in high dosages, bronchiole's, laryngitis's, hypertension and respiratory misery Dissociation Agents Produce condition of significant absense of pain, amnesia and absence of mindfulness without loss of awareness Astatine (Catalan) Side impacts: tachycardia, hypertension, respiratory melancholy, mental trips Precautions: decline verbal, material and visual incitement during recuperation periodNarcoleptics Produces condition of narcoleptic absense of pain portrayed by decreased engine movement and absense of pain without loss of cognizance Fontanel citrate (Innovator) SE; hypertension, brickyard, respiratory gloom, skeletal muscle unbending nature, jerking Precaution: diminish opiate portion to forestall respiratory sorrow Local Anesthesia Local sedatives are drugs that create lost uproar in restricted zones of the body to annul torment. They are incredible nerve blockers infused locally. Fundamental ingestion of the sedatives can deliver various reactions. Instanc es of Local sedatives: The â€Å"CANINES† Loading Debasing Procaine Terracing The symptoms of neighborhood sedatives Local impacts nearby bothering and skin breakdown CONS impacts if foundational ingestion happens migraine, fretfulness, nervousness, dazedness, tremors and obscured vision.GIG framework sickness, spewing Cardiac-arrhythmias, fringe instability, myocardial wretchedness, and infrequently, heart failure Nursing Responsibilities Maintain crisis gear on reserve to give life-support in instances of serious responses Ensure that medications are accessible for overseeing hypertension, heart failure ND CONS changes. Give sufficient hydration to patients accepting spinal sedation. Position the customer recumbent for as long as 12 hours after spinal sedation to limit spinal cerebral pain Provide security and solace estimates, for example, side-rails up, visit healthy skin and steady consideration Give wellbeing instructing to clarify things the patient has to know to reli eve fears. Phases of Anesthesia Depth Usually prepared people with the unique supplies prepared forever support manage the operators The patient experiences through an anticipated stages known as STAGES of ANESTHESIA: 1 to 4

From Marketing Mix to Relationship Marketing Essay Example for Free

From Marketing Mix to Relationship Marketing Essay This report examines how the showcasing blend the board worldview has overwhelmed the promoting thought, research and practice since it was presented very nearly 40 years back, however today new advertising approaches are being presented and utilized. The globalization of business and the advancing acknowledgment of the significance of client maintenance and market economies and of client relationship financial aspects, among different patterns, fortify the adjustment in standard showcasing. Promoting Mix The term advertising blend is presumably one of the most well known promoting terms utilized by a huge number of individuals. Its components are known as the Four Ps, which are value, spot, item, and advancement. These four factors are the factors that advertising directors can control so as to best fulfill clients in the objective market. Figure 1: Marketing Mix Model †4Ps Marketing the manner in which most course books treat it today was presented around 1960. The idea of the advertising blend and the Four Ps of showcasing †item, value, spot and advancement †entered the promoting course readings around then. Rapidly they additionally got treated as the unchallenged fundamental model of showcasing, so absolutely overwhelming past models and approaches, such as, the natural functionalist approach upheld by Wroe Alderson just as different frameworks arranged methodologies and parameter hypothesis created by the Copenhagen School in Europe that these are barely recollected, even with a commentary in many course books of today. (Gronroos, Toward a Relationship Marketing Paradigm, 1994) The promoting blend alludes to factors that an advertising director can control to impact a brand’s deals or piece of the overall industry. Customarily, these factors are summed up as the Four Ps of showcasing: item, value, advancement, and spot (I. e. , dispersion). Item alludes to viewpoints, for example, the firm’s arrangement of items, the freshness of those items, their separation from rivals, or their prevalence over rivals’ items as far as quality. Advancement alludes to publicizing, specifying, or instructive deals advancements, for example, highlights and shows. Value alludes to the product’s list cost or any motivation deals advancement, for example, amount limits, brief value cuts, or arrangements. Spot alludes to conveyance of the item estimated by factors, for example, dissemination, accessibility, and rack space. The 4Ps model is only one of many advertising blend records that have been created throughout the years. Furthermore, while the inquiries we have recorded above are keys, they are only a subset of the point by point testing that might be required to streamline your showcasing blend. Among the other promoting blend models have been created throughout the years is the 7Ps, now and then called the all-inclusive showcasing blend, which incorporate the initial 4 Ps, in addition to individuals, forms and physical design choices. Another showcasing blend approach is Lauterborns 4Cs, which presents the components of the promoting blend from the purchasers, instead of the merchants, point of view. It is comprised of Customer needs and needs (the likeness item), Cost (value), Convenience (spot) and Communication (advancement). Social strategies to advance decent variety of social articulations today should manage various factors and needs, some of which concern the privilege of all gatherings to their types of articulation, and others carefully with business achievability and the chance of promoting on a worldwide scale. These various variables might be hard to accommodate yet they are reciprocal as none can endure and be overseen without alluding to or including the other. From the viewpoint of creation improvement, it is oftentimes expressed that social articulations need to discover their market so as to endure, yet it is likewise the situation that the giving up of social substance with little market esteem brings down the estimation of social creation generally speaking. From the point of view of rights to and procedures of character development, culture produces benefits that can't be represented solely by the market, particularly taking into account the negligibility of inferior gatherings. By the by, it is practically difficult to consider social practices and utilization today without including the market somehow or another. For advertisers in the social business it is critical to distinguish the components impacting consumers’ buying. Social elements are basically significant in determination of the two components of spot and item. For instance, somebody acquired p a situation that qualities workmanship would be bound to purchase masterful items. Indeed, even it might be significant considering clients regarding their sub-culture. One might be encircled by individuals who esteem workmanship as well as spot a higher need on artistic creations instead of the music. Thus, they will be bound to purchase artworks instead of instrument. Evaluat ing the creative items and exercises ought to likewise follow a rationale pattern. This training might be done through certain guidelines set among craftsmen of a similar class or by the very craftsman maker of his work. All in all, as it very well may be seen, because of the distinction. (Shahhosseini Ardahaey, 2011) The Four Ps of the showcasing blend turned into an undeniable worldview in scholastic research, the legitimacy of which was underestimated. For most advertising scientists in enormous pieces of the scholarly world it appears to remain the promoting truth even today. The Four Ps of the showcasing blend had been even alluded to as â€Å"the blessed quadruple†¦of the promoting confidence written in tablets of stone. (Gronroos, Toward a Relationship Marketing Paradigm, 1994) The advertiser plans different methods for rivalry and mixes them into a â€Å"marketing mix† with the goal that a benefit work is enhanced, or rather fulfilled. The â€Å"marketing mix†, idea was presented by Neil Borden during the 1950s, and the blend of various methods for rivalries was before long marked the Four Ps. (Gronroos, Toward a Relationship Marketing Paradigm, 1994) Any advertising worldview ought to be very much set to satisfy the promoting idea, I. e. the thought that the firm is best off by structuring and coordinating its exercises as per the necessities and wants of clients in picked target markets. Gronroos, Toward a Relationship Marketing Paradigm, 1994) American Marketing Association, in its latest definition expresses that advertising is the way toward arranging and executing the origination, valuing, advancement and circulation of thoughts, products and enterprises to make trade and fulfill individual and authoritative targets (accentuation includ ed) (Gronroos, From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing, 1994) The issue with the Marketing Mix One can without much of a stretch contend that the four Ps of the promoting blend are not well ready to satisfy the necessities of the showcasing idea. As Dixon and Blois put it, â€Å"†¦indeed it would not be out of line to recommend that a long way from being worried about a customer’s interests (I. e. someone for whom something is done) the perspectives verifiable in the Four P approach is that the client is someone to whom something is finished! † (accentuation included) . To utilize an advertising illustration, the showcasing blend and its four Ps comprise a creation arranged meaning of promoting, and not a market-situated or client situated one. In addition, in spite of the fact that the intuitive idea of the Ps is perceived, the model itself doesn't unequivocally incorporate any intelligent components. Besides, it doesn't demonstrate the nature and extent of such cooperations. (Gronroos, Toward a Relationship Marketing Paradigm, 1994) Van Waterschoot and Van cave Bulte perceive three blemishes in the Four P model: * â€Å"The properties or qualities that are the reason for grouping have not been distinguished. * The classifications are not totally unrelated. * There is a trick all subcategory that is constantly growing† . Many promoting related marvels are excluded. In addition, as Johan Arndt has closed, advertising research stays limited in scope and even nearsighted, and methodological issues become more significant than substance matters. Gronroos, From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing, 1994) The Nature of the Marketing Mix The handiness of the Four Ps as a general advertising hypothesis for down to earth objects is, most definitely, profoundly faulty. Initially, despite the fact that they were to a great extent dependent on observational acceptance and prior arrangements of advertising elements of the utilitarian school of promoting, they were likely evolved affected by microeconomic hypothesis and exceptionally the hypothesis of monopolistic rivalry of the 1930s, so as to add more authenticity to that hypothesis. In any case, very soon the association with microeconomic hypothesis was cut off and in this manner completely overlooked. Hypothetically, the advertising blend turned out to be only a rundown of Ps without roots. (Gronroos, Toward a Relationship Marketing Paradigm, 1994) Managing the advertising blend causes promoting to appear to be too simple to even think about handling and arrange. Showcasing is isolated from different exercises of the firm and assigned to masters who deal with the investigation, arranging and usage of different showcasing undertakings, for example, showcase examination, promoting arranging, publicizing, deals advancement, deals, evaluating, dispersion and item bundling. Advertising offices are made to assume liability for the showcasing capacity of the firm, The promoting division way to deal with arranging the advertising capacity has disconnected showcasing from structure, creation, conveyances, specialized help, grumblings taking care of, invoicing and different exercises of the firm. As an outcome, the remainder of the association has been estranged from advertising. In this manner, it has made it troublesome, frequently even outlandish, to transform showcasing into the â€Å"integrative function† that would furnish different offices with the market-related info required all together

Interview with a tutor Andrea Kay McFarland (Kay Tutoring)

Bio Andrea Kay McFarland is the president and founder of Kay Tutoring. She attended Yale for her B.A. in History and graduated in 2005. A Minnesota native, she also has a Master’s in Education from the University of Minnesota.  Starting out as a volunteer, Andrea discovered her passion for education and tutoring in 2000. Her professional tutoring career began in 2006, when she began providing formal academic and test prep services. While she is incredibly invested in helping her students achieve academic success, Andrea and her tutors strive to make personal connections with all of their students via their interests, realizing that each one is more than just a letter grade or a test score.As an interviewer for Yale University, Andrea has also seen the other side of the college application process and is able to bring her wealth of experience to helping students prepare for interviews and write standout admissions essays. Andrea lives with her husband, daughter and dog in Plymouth, Minnesota. She named Kay Tutoring after her maiden name, Kay. Tell us about your company   Founded twelve years ago, Kay Tutoring offers test prep  tutoring, academic tutoring and college essay application coaching in the Twin Cities (Minneapolis/St. Paul) and surrounding suburbs of Minnesota.  Ã‚  Our company has also steadily increased our online tutoring presence, and we have clients from all across the country as well as international clients!   As our prices are set for Minnesota, clients outside of Minnesota, especially on the east and west coasts find we’re more affordable. In 2012, when I moved from the San Francisco Bay Area back to my hometown of Minnetonka, Minnesota, Kay Tutoring moved with me.  The company grew steadily, and we now maintain anywhere between 20-30 tutors. Kay Tutoring boasts an average score increase of 5 points on the ACT and 200 points on the SAT.  We’ve helped thousands of clients achieve their test prep tutoring goals, as well as helped them with academic courses and college applications. How did you get started in tutoring, and what your favorite part about it? In 2007, I got started in tutoring in San Francisco while waiting to apply to graduate school to get my Master’s in Education. I initially worked for six different tutoring companies in order to put together 40-ish hours of work a week.   I was hooked from my first student—I couldn’t believe how powerful 1:1 tutoring was, especially since I was working with students who mostly were willing to do the homework I assigned outside of sessions. My favorite part of tutoring, as clichà © as it may sound, is that I’m making a difference in someone’s life by the work I’m doing. Increasing ACT/SAT/PSAT scores can literally change students’ lives, and I feel honored to get to be a part of this important part of their college application process.  Now that our company has grown, we’re able to impact that many more people. I’m astounded by how some companies don’t truly care about their customers—to me, it’s impossible for me  not  to care.   We treat every client as if they were one of our own family members—we want the absolute best for everyone. What do your students find most challenging, and how do you help them overcome it? Having the discipline and structure to put in the right kind of effort to do what’s necessary to get a big increase in test prep.  I don’t want to reveal too much since the way we help them overcome this is a big secret to our success, but I’ll say that it involves flashcards, an agreement over certain study habits, and detailed reports after each tutoring session.  I believe we need to hold kids accountable to their â€Å"max score.†Ã‚  In other words, I believe we should ask a lot of kids, because if we don’t ask, they may not think to get there!   Of course, it’s ultimately up to them to want to put in the time and effort. What’s the biggest improvement you’ve ever seen a student make? As I mentioned, our average increase is 5 points for ACT or 200 for SAT, so we regularly get students who increase close to that, but we also have students at the 7, sometimes 8 composite points mark; however, we also work with students who begin tutoring with scores in the 30s, who increase usually only about 2-3 points. I jokingly say to those students that they â€Å"hurt† our average, but we love working with them because they’re usually extremely dedicated and willing to do everything we ask! What changes, if any, have you seen in the test-prep process since you began tutoring? Gosh-that’s a tough one, as there have been many changes. I’d say besides the SAT overhaul would have to be the increase in online tutoring. What’s your most important piece of advice for students? For parents? Find someone who uses not only the best materials, but who has an actual curriculum to use, especially for the English and the math sections.  In other words, here’s what you don’t want to hear a prospective tutor saying that they will do right away with your student: â€Å"We will go over a lot of practice tests.† Yes, your child and your tutor should go over lots of practice tests eventually but if,  and only if, you’ve worked through  all  of the grammar first (which includes memorizing everything, not just doing drills), at least a good chunk of the math, and at least the basic reading and science strategies (this should be more than just something like â€Å"do the detail questions first†). No one has asked me to say this, but I’d especially urge you to find someone who is using both of Erica’s books for the verbal sections of each test.

Analysis Of The Movie The Fog Of War - 1472 Words

In the Fog of War, Former Secretary of Defense Robert S. McNamara recounted his experiences when serving for both the Kennedy and Johnson administrations. Throughout the film he shared eleven lessons that he learned as a result of the war and politics. The lessons range from empathizing with one s enemy to the fact we cannot change human nature. This essay will discuss some of McNamara’s lessons and how they illustrated institutions, bargaining, cooperation, power and sovereignty. The film started with McNamara’s first lesson which was to empathize with your enemy. He recounted the events leading up the 1962 Cuban Missile Crisis, also known as the Bay of Pigs. This was a 13-day standoff between the United States and the Soviet Union due the installation of nuclear weapons in Cuba. The Soviet Union had installed the weapons of mass destruction in Cuba as a response to the United States’ decision to install nuclear weapons in Turkey. This was an example of the Security Dilemma discussed in lecture, â€Å"The Source of one’s comfort is the source of another’s worry† (Unit 4). When President Kennedy found out that there could possibly be nuclear weapons in Cuba, he did not want to take a chance and wanted the missiles to be removed from the island. Kennedy received two different types of messages from the Soviet Union. One was a soft message stating that they would remove the missiles if the US did not invade. The other was a ha rd message stating that if the US were to invade,Show MoreRelatedEssay on Fog of War Film Analysis931 Words   |  4 PagesThe Fog of War Analysis Nearly 160 million people were killed during the 20th century, and film maker Errol Morris wished to show the reason for this in documentary form. He interviewed former US secretary of Defense Arnold McNamara and the two discussed and analyzed some defining moments in US history, thus The Fog of War was made. The movie was set up in 11 lessons. 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However, the film can mean something deeper when fully delving into the content of the work, whether it is cultural, political or ideological in its message. These elements presented give the work depth thus allowing deeper discussions and analysis of a work that may seem simpl e on a surface level. Student filmmakers have always strived to implement these points in their work. With the aim of improving their practice, it is considered a necessity to include these elements in order to fully

Getting to Know Christopher Columbus - 911 Words

Christopher Columbus, as we now know he accomplished a lot during his life. Although many are disputed and questions have been raised as to why we celebrate Columbus Day. One could find the when, how and where of Christopher Columbus an interesting subject for discourse. After all, we are talking about the man who discovered the land we now call America. We will not even consider the people, the Native Americans who lived here first as discovering America. Maybe it should be taught just a tad differently and instead say that Columbus discovered American for Europe. In the year 1451, Genoa, Italy, Christopher was born to Domenico and Susanna (Fontanarossa). Christopher was the oldest of five brothers. Genoa was a seaport city located on the northwest coast of Italy. Completing his education at an early age Christopher began sailing on trading trips. As the years passed, Christopher moved to Spain, where he eventually changed his given name Cristoforo Colombo to Cristà ³bal Colà ³ n since He began a map making company with his brother Bartholomew in 1476. By 1479 Christopher had met and wedded Felipa Perestrello Moniz a daughter of a Portuguese Island Governor. Felipa gave him a son Diego in 1480 shortly before she passed away. In 1488 his second son Fernando was born to Beatriz Enriquez de Arana. Now that we are ready to begin our own voyage of discovery about the man himself Christopher Columbus. Northern Africa was controlled by the Turkish Empire in the late 1400’s, whichShow MoreRelatedEssay on Christopher Columbus? Or Not Christopher Columbus?1329 Words   |  6 Pages On Columbus Day students across the nation will learn how Columbus discovered the New World and about his fantastic travels to the New World. Children will learn poems, stories, songs and rhymes about his travels and about himself as well on this day. 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Data Encryption of WiMax Networks

Question: Describe about the Data Encryption of WiMax Networks. Answer: Wimax: Nowadays wireless technology is the most important thing in our daily life. Wifi is most common used technology in busy life. Basically, wifi is the data transmitting signal which is transmitting the radio wave instead of wire means it is wireless technology. WiMAX is similar to the wifi technology but it has the much bigger scale and faster speed. Wimax gives services to the enterprises and residential for its economic growth. For any wireless technology, security is a very important thing and it must be addressed. Encryption is the process of enciphering data or messages in such a path that only authorised persons can read it. Encryption is the secret communication services used by military and government for a long time. Nowadays it is very common services. Many company and enterprises will begin to utilise WiMAX for communicating from office to office, relative near to each other, gives campus wireless connectivity to the employee (Nuyami, 2007). Wimax is successful because it is easy to use and high speed and range relatively low cost. The intent of encryption is to secure that only the authorised person can read the data. WiMAX utilises 3DES and AES for encrypting their data transference on the network. The Triple Data Encryption standard (3DES) utilises three different keys with a length of 56 bit each. The utilisation of three keys causes for a slower execution in some software. The main encryption technology is used by WiMAX is the AES (Advanced Encryption Standard). AES gives support for 128-bit, 192-bit, or 256-bit for encrypting keys (Nuaymi, 2007). AES is the very popular algorithm used for encryption. AES is faster and widely used encryption standard than 3DES.AES is very easy to use and utilises very little memory. Except all of this 3DES is the main data encryption technology in Wimax. There are two types of secret writing is used nowadays one is Symmetric or secret key cryptography and another one is asymmetric o r public cryptography. The most important for data encrypting was a symmetric algorithm which is known as Data Encryption standard. DES is 64-bit encipher which means it encrypts 64 bit of data. Data encryption enciphers and most of the major symmetric encipher are based on a encipher is known as the Feistel block encipher. It was invented by the IBMs cryptography researcher Horst Feistel in the early of 70s. Triple data encryption gives us a simple method of growing the key size of DES to protect against attacks. It uses a key bundle that constitutes the three DES keys each of 56-bit ((Labiod et al., 2006). The encryption algorithm is given below: Enciphertext = Ek3(Dk2(Ek1(plaintext))) Methodology: That means DES encrypt with k1 then decrypt with k2 ad then encrypt with k3. Each triple encryption can encrypt one block of 64 bit of data. Some diagram is given below for understanding the 3DES encryption used by WiMAX network 2. Research the security challenges for any two examples of WPAN technologies? WPAN and Security: Two examples of the WPAN technologies are Bluetooth and IEEE 802.15, these two particular technologies are used. Bluetooth is a standard which is used to enable wireless communication between mobile computers, phones and other portable devices we use in our day to day works. Bluetooth does not require a line of sight for establishing a connection between two devices which supports Bluetooth. A typical range of 10 meters is possible and with some arrangement the range could be extended to 100 meters. Specification: Bluetooth 2.4 GHz v1.1: 720 Kbps; v2.0: 10 Mbps 10 meters (30 feet) to 100 meters (300 feet) Automatic device discovery; communicates through physical barriers. Security challenges: There are different security related challenges which the Bluetooth device generally faces. Denial of service: The Bluetooth devices may face malware attacks from the hackers and intruders. They can crash or hack the devices that are connected to the Bluetooth. In 2003, Bend and Adam from A.L digital Ltd discovered some serious flaws in the security of the Bluetooth connectivity as per their research the personal data security can be compromised. MAC spoofing attack: Among all the attack the most frequent attack is the MAC spoofing attack. Attackers can perform MAC spoofing while the PIN is being generated by the Bluetooth device for connection. With the help of some specialized hardware, intruders can alter the flow of data between two devices (Saleem, Ullah, Kwak, Kwak, Sup, 2011). IEEE 802.15: IEEE 802.15 is developed by the IEEE for short-range wireless communication between devices. It has the same goal as the Bluetooth to connect two portable devices without using any cable for the connectivity between them. The 802.15 WPAN group was formed in the year 1999 as a part of local and metropolitan Area network standard committee of IEEE. The 802.15 specifications are aimed to update the Media access control and physical layer of Bluetooth (Saleem, 2011). Specification: IEEE 802.15 2.4 GHz 802.15.1: 1 Mbps 802.15.3: 20-plus Mbps 10 meters (30 feet) to 100 meters (300 feet) Uses Bluetooth as the foundation; coexistence with 802.11 devices. Security Threat: Layers DoS Attacks Defenses Physical Jamming Tampering Tamper-proof, hiding mapping, the mode change Link Collision Unfairness Exhaustion Rate limitation Network Misdirection Black holes Authorization, monitoring, redundancy Transport Flooding Authentication Reference: Nuaymi, L. (2007).WiMAX: Technology for broadband wireless access. United States: Wiley, John Sons. Labiod, H., Afifi, H., De Santis, C., Labiod, H., Hossam, A., de Santis, C. (2006).Wi-Fi, Bluetooth, ZigBee and WiMax(11th ed.). Dordrecht: Springer-Verlag New York. Saleem, S., Ullah, S., Kwak, K. S., Kwak, Sup, K. (2011). A study of IEEE 802.15.4 security framework for wireless body area networks.Sensors,11(2), 13831395. doi:10.3390/s110201383 Bluebug.The home of the trifinite.Group. Retrieved September 16, 2016, from https://trifinite.org/trifinite_stuff_bluebug.html

Truss Bridge Report free essay sample

Objective The objective of the project is to build a truss that would be able to take a specific amount of downward force remarkably with respect to the weight of the truss itself, i. e. to construct a truss that would hold a relatively high efficiency score. And construct the bridge in such a way to as to keep the deflection of the structure at minimal. Introduction First of all, what is a truss? In an engineering view, a truss is a structure that is made up of series of triangular unit made of straight members that are connected at junctions known as nodes. External forces created by bodies known as loads, are often placed on areas of the structures which then creates internal forces in the members in form of either a Tensile Force or a Compressive Force. The practical analysis was carried out to help better our understanding on the theories behind the behaviour of a truss under different circumstances. We will write a custom essay sample on Truss Bridge Report or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Analysis A Pratt truss illustrating the arrangement of the bars By calculation The length of the horizontal member is 99. 4m The height of the bridge is 20m. And the diagonal members are all 23. m The distance between the two sides (floor Beam) was 16m. Materials Today, bridges can be of the span, arch, or suspension type. Materials used throughout history include wood, masonry, cast iron, wrought iron, concrete, steel, reinforced concrete, alloy and silicon steel, pre-stressed concrete, carbon fibre, and aluminium. But since the experiment was to be performed in a small scale, Popsicle sticks where chosen to do the job. Then a non-toxic adhesive was chosen to be used to join the members at the node. A clamp of some sort is a good idea when constructing. Clamps are important because most of the popsicle stick arent flat, so if you dont clamp them when you glue them together your bridge probably wont hold together very well. Procedure The bridge truss was constructed using about 140 sticks, give or take a few. We began the construction by creating the smaller pieces that would be easier to glue together, clamped the pieces together, and then left them dry for over a period of 7 days, which made them strong enough to be used. We started with each side of the bridge, in order to keep them symmetrical, then flipped each side and added more members to strengthen the sides. We then erected the constructed sides and added angled supports across the horizontal member at the bottom, and then added some centre support to hold the structure firmly and give it its shape. We then added some horizontal members to connect the sides together and minimize the deflection of the structure. And we levelled the structure with a horizontal surface after gluing any major part to give it a stable composition. Then after the assembly process was complete. We then gave the bridge structure as a whole, time do dry so the glue would dry and give the joined members and nodes time to dry. Then it was on to the testing Testing For the testing procedure, the bridge was placed between two horizontal surfaces at a height that was enough to place weights to the lower horizontal members. And then weights were added simultaneously to the center of the lower horizontal members on both sides so as to balance the weight distribution across the bridge and keep it at equilibrium throughout the test. Then weights in newton were added continuously to the members until the structure began to show signs of major deformation that could destroy the bridge structur. Then the maximum weight it could take was noted down by the supervisor in charge of the testing procedure so that the grades would be allotted accordingly. Discussion As mentioned earlier a truss is a structure that is made up of one or more triangles connected at joints referred to as nodes. For the experiment we chose to use a type of truss known as a Pratt Truss. We chose this type of truss because of its history. It has been in use since the practice of using of wood for the construction of bridges was brought into play, and still when wood gave way to iron, and remained when iron gave way to steel. The vertical members in this type of truss are under compression, while the horizontal members respond to tension. It is unique because the long diagonal bars are only in tension for gravity load effect, which allows the members to be used more efficiently, so that slenderness effects related to buckling due to compression loads will not control the design. The prat truss which was patented in 1844 was patented by Caleb Pratt and his son Thomas Willis Pratt. Conclusion To sum it all up, according to the analysis of the truss, the theory was confirmed that the Pratt truss is one of the best trusses for withstanding vertical loadings, because of the geometry of the members.

Free Essays on A Star Was Born Peter Rose

A star was born Peter Edward Rose on April 14, 1941 to a Mr. And Mrs. Frank Rose in the baseball city of Cincinnati, Oh. His parent’s didn’t know it then but they would soon be the proud parents of an extremely talented baseball player. Rose played a total of 24 years of baseball, including being the manager for the Cincinnati Reds ball club only six were spent with another ball club, 19 of those years were spent with the Reds. Pete was thought of as one of the most competitive ballplayers of his generation. Over those years he achieved many recognizable awards, he was named National League Rookie of the Year in 1963; to be chosen for this honor over all the beginning baseball players takes a lot of skill as a player. Also, on September 11, 1985, Pete broke baseball veteran Ty Cobb’s record for most career hits (4,256), which to this day is still unbroken. Rose’s life is full of a lot of other great achievements also like: NL record for most years played, he played 500 games at five different positions. On March 20, 1989 the Major League Baseball Association announced it was investigating Rose for â€Å"serious allegations† of an unspecified nature. Kevin Hallinan, Baseball’s security chief was the original investigator. Hallinan hoped that the leads given to him wouldn’t take him anywhere but they did. Because of Hallinans beliefs John Dowd a Los Angelos lawyer took over the case. It was said that every place they went they found evidence that Pete did bet on baseball. Dowd’s report said Pete had bet on baseball and on his team, as much as 1 million during 1985,1986 and 1987. Most of the evidence in the Dowd report about Rose was gathered from fellow gamblers. It was thought that Rose bet an average of $2,000 per game on four to eight gamers per week during the spring of 1987. Rose’s bookie wasn’t so kind either; betting slips were sent to a FBI handwriting analyst. There it was confirmed that it was Rose’s h... Free Essays on A Star Was Born Peter Rose Free Essays on A Star Was Born Peter Rose A star was born Peter Edward Rose on April 14, 1941 to a Mr. And Mrs. Frank Rose in the baseball city of Cincinnati, Oh. His parent’s didn’t know it then but they would soon be the proud parents of an extremely talented baseball player. Rose played a total of 24 years of baseball, including being the manager for the Cincinnati Reds ball club only six were spent with another ball club, 19 of those years were spent with the Reds. Pete was thought of as one of the most competitive ballplayers of his generation. Over those years he achieved many recognizable awards, he was named National League Rookie of the Year in 1963; to be chosen for this honor over all the beginning baseball players takes a lot of skill as a player. Also, on September 11, 1985, Pete broke baseball veteran Ty Cobb’s record for most career hits (4,256), which to this day is still unbroken. Rose’s life is full of a lot of other great achievements also like: NL record for most years played, he played 500 games at five different positions. On March 20, 1989 the Major League Baseball Association announced it was investigating Rose for â€Å"serious allegations† of an unspecified nature. Kevin Hallinan, Baseball’s security chief was the original investigator. Hallinan hoped that the leads given to him wouldn’t take him anywhere but they did. Because of Hallinans beliefs John Dowd a Los Angelos lawyer took over the case. It was said that every place they went they found evidence that Pete did bet on baseball. Dowd’s report said Pete had bet on baseball and on his team, as much as 1 million during 1985,1986 and 1987. Most of the evidence in the Dowd report about Rose was gathered from fellow gamblers. It was thought that Rose bet an average of $2,000 per game on four to eight gamers per week during the spring of 1987. Rose’s bookie wasn’t so kind either; betting slips were sent to a FBI handwriting analyst. There it was confirmed that it was Rose’s h...

The first piece of coursework requires you to assess an ecommerce Assignment

The first piece of coursework requires you to assess an ecommerce business solution for your chosen organisation - Assignment Example Hennes & Mauritz operates in more than 38 countries across the globe with its main operations in North America, Europe and Asia. The headquarters of Hennes & Mauritz is located in Stockholm in Sweden. Currently, Hennes & Mauritz is one of the global leaders in the business of fashion products and is highly renowned for the robust strategic management processes employed by the management of the company over the many years of its operations. The valuation of the company is over USD 100 billion as of 2013. The electronic commerce market is a high potential market which is experiencing exponential growth (Laudon and Traver, 2003). As such, Hennes & Mauritz has focused in tapping in the large online marketing domains, especially in the delved countries like the United States of America and the United Kingdom. The company has introduced the electronic commerce business wing from 2010 when it had started selling its products through its corporate electronic commerce website. The online shopping website of H&M, was launched in the year 2010 which offered online retail sales only in the European countries. The electronic commerce wing of H&M was launched as a part of their strategic management function. The main aim of launching the electronic commerce business in the company was to ensure higher levels of competiveness and sustainability in the dynamic business environment, the fact that the electronic commerce domain of businesses across various industries had been experiencing a boost in the last 10 years had made it necessary for Hennes & Mauritz to invest and focus on this part of conducting business so as to ensure higher levels of competitiveness in the global markets of operation of the company (Dave, 2008). The company used to operate with 2200 physical stores locate in diverse geographical locations across the globe. However, currently, Hennes & Mauritz has also entered into the electronic commerce business domain by providing internet based services to its

Book review, Movie Made America Essay Example | Topics and Well Written Essays - 750 words

Book review, Movie Made America - Essay Example A number of movie producers and directors moved to Hollywood to ensure the industry stays put. The golden age began with an end to the silent era. Diverse genres emerged that involved â€Å"western, slapstick comedy, film noir, musical, animated cartoon, biopic and newsreels†. Motion pictures flourished and the movie industry became a good business to venture. A number of marvelous cinema works emerged, because movie producers and directors developed too many movies with expectations of getting the best amongst the many. The merger between ideology and technology classified the new Hollywood that was accountable for the 1980s approach of synergy as cable companies flourished and the use of video emerged (Sklar 115). In terms of financing early filmmakers faced difficult times in ensuring film, production was of good quality and presentable. Filmmakers ended producing many movies so that they could benefit from the few that succeeded. Additionally, theatres showed movies at che aper prices so that filmmakers could get something from their work. Actors were not paid much because the industry was not doing well financially. Financial problems were also induced by the presence of censorship from the government. Censorship was established to ensure public apprehension about the quality; propriety, decency and taste of films produced were of the required standards. Religious groups and other powerful authorities also requested for censorship in motion pictures to ensure morals of the society were respected and adhered. Therefore, filmmakers were forced to ensure their film work passed through censorship so that they could get authority to sale and distribute their work (Sklar 116). Politics engulfed the film industry in 1947, citing that filmmakers were using propaganda in their films. Walt Disney and Ronald Reagan were among the first Hollywood professionals with court cases. A committee was thus established to disapprove the government interference in the ind ustry. Communism was the main subject of the court hearings and filmmakers tried to defend themselves in all manners possible. Additionally, the developed committee assisted in ensuring government interference in the film industry was limited for future purposes (Sklar 117). Changes in the movie industry in America can be tracked by checking the quality and the content contained in the early movies to date. For instance, after the Word war two filmmakers concentrated more in providing content related to war experiences and hardships. Most of the actors were involved in the war therefore; they came with new experiences and emotions after the war. Additionally, technological development can be seen through movies, from silent movies, to motion pictures to cartoons and animations to 3D pictures. Moreover, the quality of the pictures taken has changed overtime. Therefore, by only focusing on the movies from yester years one can see the history and culture of Americans clearly (Sklar 118 ). Through the movie industry, we learn that America is a versatile nation accommodating everyone through the movie industry. In addition, America as a nation likes changes, thus through the movies we can see the many changes that have taken place in people’s lives. At the beginning, pinhole cameras were used to project moving images on a screen. At the time, recording of images for later viewing was impossible. In 1830s, moving

Emerging New Diseases Within the Community Essay

Emerging New Diseases Within the Community - Essay Example It was found that the diseases developed were mainly related to respiratory problems, pulmonary diseases, and cardiovascular diseases. Zanobetti et al., (2003) have found that pollutants are major factors for respiratory and heart diseases. Asthma and bronchitis have become increasingly common amongst the children and adults leading to extensive health problems. The heart diseases and more cases of kidney malfunction have also been reported regularly. The severity of the cases makes it imperative that root cause is identified and addressed. The community has been conscious of the environment and ensured that air pollution due to transport system is maintained within the limit by using eco-friendly transportation. But it is found that the recent industrialization, especially the establishment of Gas Company could be responsible for the emerging new diseases caused due to air and water pollution. It is found that the effluents and waste material from the gas company are contaminating the local water resources and environment. The water sample taken from the stream has testified existence of active chemicals that have a significant impact on the respiratory and pulmonary system of human being. The presence of poisonous gases in the environment has been due to ineffective treatment by the gas company. It is also found that the local stream which is the main source of water for the community is not only damaging to the environment but also for the health and survival of human beings. The community therefore needs to be proactive in containing the spread of these diseases. It is essential that people must come together and ensure that gas company must stop its operation till it can effectively treat its effluents and other dangerous contaminants so that air pollution, as well as water pollution, is totally eliminated.

Comparing Low Calorie, Low Fat, and Low Carbohydrate Diets Essay

Comparing Low Calorie, Low Fat, and Low Carbohydrate Diets Comparing low calorie diets, low fat diets, and low carbohydrate diets involves looking at how they work, what problems they have, and what foods are allowed, restricted, or prohibited on each diet. Therefore, it is essential to keep in mind the recommended daily allowances of each nutritional component of a diet at non-weight loss conditions. The major nutritional components of a diet are grouped into the major categories fat, carbohydrates and sugars, and proteins. There are also vitamins and minerals that are not a group of their own but are associated with each category – there are different vitamins in each category. The body uses each of these components for a different purpose and needs each in a different amount. One of these needs is energy – energy to keep the heart beating, the brain working and all the various mundane aspects of day-to-day living. Any excess energy is stored as body fat. If it ever needs energy, the body can dip into these reserves – burn fat. Schematically, a healthy, non-weight loss conditions diet can be represented by a pie chart with each nutritional component as one proportionally sized piece of the pie. Each different diet – low calorie, low fat, and low carbohydrate – changes the pie in a different way. On a low calorie diet, the entire pie is shrunk. The proportions of fat, carbohydrates and sugars, and protein are kept the same but fewer calories are consumed. This way, the body does not receive all the energy it needs from the food that it intakes and is thereby forced to dip into its energy reserves – i.e. body fat. But, in cutting down on calories, the amount of other essential nutritional components, such as vita... ...it into cheese. Sweets are completely forbidden. Meat is also allowed, hence the nickname ‘the meat and cheese diet.’ And, most vegetables are allowed and must be consumed to remain healthy. Low calorie, low fat and low carbohydrate diets all aim at reducing the amount of energy obtained from food so that the body is forced to burn fat for fuel. Each has a different proscribed menu. Low calorie diets focus on restricting portion size and overall amount of food eaten while low fat and low carbohydrate diets eliminate fats and carbohydrates respectively. Because each type of food contains a unique set of vitamins, people who practice each of these different diets must be mindful of which vitamins their diet is not providing in adequate amounts and compensate accordingly. Works Cited: http://www.weightlossforgood.co.uk/fat_information.htm

PEST Analysis of the External Environment Essay

The paper provides an analysis of the Case Study for Westjet Airlines, Canada. The case is taken from the work done by Peter Yannoupoulus (pg 376-380) Problem Statement The following problem statements are proposed: 1. Westjet Airlines total debt is higher relative to its shareholder equity a measure that may call for external financing. The company needs a strategy to ensure its self-sufficiency. 2. Westjet has many competitors and has to come up with strategies to ensure it remains in the market and makes profits. The major questions that management of Westjet have to deal with is whether to maintain its status quo of offering low cost and low fare, whether to venture more in the third party charter segment or whether to be involved in the Trans borders segment. The management has to decide the best strategy it will use to achieve its expansion plan and decision must be made urgently. PEST Analysis of the External Environment Political/ Legal After the 9/11 attack operating in the small markets has become uneconomical due to increased costs. Legal measures by the government translated to higher costs to airlines, which were transferred to consumers. Non-profit airport authorities have also led to the increased prices that act as a disincentive to air transportation. Most customers are price sensitive and care must be taken to maintain its competitiveness. Westjet incurred added costs by providing amenities to its customers like leather seats, snacks leg rooms and television. Economic It offers quality services, empowers its employees and shares profits. This way it maintains its competitiveness. Having good relationships with employees creates good relationships with customers. Employees can make decisions and solve customer problems without the unnecessary delay of contracting the management. Employees are made to feel as if they are part of the company. By offering quality services and on job training it improves its highly motivated employees skills. It employs qualified people who also have a right attitude. Employees are motivated by the profit sharing where they get additional money from what the company makes. Through its employees share purchase plan, it encourages its employees to invest in the company’s stock. Pricing Its fares are 55% lower than air Canada fares. It offers services at a low cost so as to increase the traffic flow. It attracts passengers who would prefer other means of transport as well as those without the traveling idea but attracted by the prices. Westjet intends to expand its scope to serve the central and eastern Canada. By early 2004, it was serving 24 Canadian cities. (P. 376) Environment/ Technological In increasing its efficiency Westjet may be obliged to incur high costs but the benefits are worth it. For instance the installation of winglets that cost $ 635,000 per plane would result to $ 112,500 savings p. a per plane. (p. 379) Social and Cultural Westjet airlines provide passenger, cargo and third party charter services to Canada’s domestic market. It started its operations in 1996 with 3 aircrafts and 220 employees by 2003. It has expanded and now employs 3610 employees and 14 aircrafts. It has entered an agreement with Air transit, the leading Canadian charter airline and it rent its airplanes during off-peak seasons like in winter months. It also did its maintenance and rented some of its simulators. Competition Air Canada, the largest competitor has more resources and a higher command in the market. It accessed over 90% of Canadian airline industry, US trans border and international markets. It makes counter decisions to be at better grounds than Westjet. Other low fare competitors include Cantet, HMY airways, Zoom airlines, Tango, and Jazz and Zip air. Decisions Alternative and Solutions Alternative -1 Tran border expansion Westjet may decide to expand in Tran border operations. Venturing into this area calls for increased cost in increasing aircrafts. Tough competition from subsidiary airlines of stronger airline could threaten its low fare strategy. There is very high competition in the trans-boarder market as it includes both the Canadian as well as the US airlines. Replacing the older aircrafts would also be essential to pave way for efficient aircrafts to travel non-stop across cities in Canada as well as across the borders. Alternative -2 Offer low cost and low fare and increase Canada market Westjet can maintain its status quo. It can strengthen or empower its employees results to increase their satisfaction that is further projected to the customers. Its small size will ensures low cost structure and fewer employees. Operating in the profitable routes makes it more efficient than large airlines. It must also ensure that it offers convenient schedules. It can increase or maintain these profits by increasing its scope. Westjet can advertise its services extensively through it the advertising and new media division in its sales and marketing. Advertisements can be through magazines, outdoors advertising, radio, television, and transit messaging and web advertisement. (P. 378). It can also increase offers to act as incentives like random promotion for instance, the prime ministers day special. Westjet offers tickets less reservation system through Internet bookings that are very convenient and effective to consumers. It also eliminated unnecessary costs that go with printing distribution and tracking of tickets Alternative -3 Venture more in charter segment. Westjet can opt to expand in the third party sector or the charter services. It is appropriate as the unutilized aircrafts can be utilized during winter. It can team up with established charter flight businesses. Most Favored Alternative The strategy that best suffice Westjet expansion is to expand its operation in Canada. Westjet has only exploited 10% of its potential market share and therefore has more potential to expand. (p. 375). It can increase the number of flights made and venture into areas that have not been exploited. Profits and ROI In 2001 Westjet had $ 478 million profits that rose to $ 680 million in 2002. It can continue with this trend if it exploits the unexploited 90% of its potential. (P. 380) References: Peter Yannoupoulus. West Jet Airlines Case 4 pg 376-380

Womens History